Roy Toy is another of those reborn companies, having had an earlier existence in the "classic toy era," been shut down as tastes changed, to then be brought back years later when it turned out that a market was developing for "classic toys."
Roy Toy "logs" are similar to Lincoln Logs in concept, but have a rectangular 3/4" by 7/16" cross section. It is actually quite an appealing format, and I enjoy my sets.
Unfortunately, I've found some quality variation from set to set, and many of the Roy Toy sets don't seem as comfortable in exploratory play as some other makers' sets. Too many Roy Toy pieces seem specific for the one specific structure depicted on the package, rather than being modularly scaled pieces which can be reused in a variety of functions. It might help if Roy Toy included alternate design suggestions, as many others do.
John Lloyd Wright, inventor of Lincoln Logs, learned well at his father's knee, and the father, Frank Lloyd Wright, learned well from his Froebel building blocks. (See? This all ties together with building blocks :). Playing with a toy such as this, which doesn't apply those lessons as well, is educational in its own way.
The up side of Roy Toy's down side is that I have been able to get several sets "used" (with little or no use) at low to very low prices, to preserve my limited budget. And yes, this "fire station" really is pink, though I can't tell you if that is typical. Apparently it has been discontinued, although it still appears on the web site.
Roy Toy customer service has responded very quickly and courteously to a report of a missing piece, even for a discontinued set.